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Special Report From
John Radgoski
Ready To List With A
Real Estate Agent? 13 Things Your Agent Must Do To Maximize Your Profits!
Ready to place
your home on the market? Do you understand the process of selling your home -
all the "little" details? Before you list with an agent, educate yourself about
all the possible things you could face. Be as informed as possible, so you can
like the absolute best business decision. After all, the sale of your
home is a business decision.
Most of us are not tuned in to the trends
and fluctuations of the real estate market. Additionally, we are not aware of
the steps necessary to maximize profits from the sale of your home. Typically,
you rely heavily on an agent to lead you down the most profitable path. Well,
when you consider your home is probably your largest financial asset, doesn't
it make sense to list with someone who will maximize your profits? But
how do you find that agent?
This report is designed to empower you with
critical information necessary to evaluate an agent's qualifications and help
you identify the professional top producer. The more involved you become, the
better chance you have of choosing the right agent and consequently, the higher
your profits will be! |
Start by doing some research.
Who are the most active agents in your market? Look at advertising to see how
professional it is, ask friends and family, drive
 around the neighborhood looking for yard signs, then
compile a list of agents.
1. The Phone Interview - Place a call
to each of the agents on your list. Document how quickly they returned your
call. Keep in mind, they will be returning calls to your prospective home
buyers. Do an initial "feel-out" interview over the phone so when you meet, you
will both be prepared.
2. Request a Complete Plan - From title
to escrow, request a complete plan of all the services they will provide you
when you list with them.
3. Evaluate Their Team - Top Producers
will have established relationships with lenders, title reps, inspectors, etc.
These professionals are there for your benefit. If they are ill-prepared to
handle all the steps of your transaction, look elsewhere! |
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4. Detailed
Report of Your Property - Request a complete report about your property
with ideas for improvements, cosmetic changes, structural repairs or anything
that could add profit to your sale. Remember, a small investment up front can
often pay high dividends at the time of sale.
5. Alternative
Report - Request a complete report of alternatives to the home sale. What
would current market leases generate? Rentals? Responsibilities attached with
leasing? Have your agent educate you about all your options.
6.
Insist on Pre-qualification- Don't waste valuable time negotiating or
showing your property to unqualified prospects. Insist that your agent
pre-qualify candidates to screen out all unwanted prospects.
7. A
Net Sheet - See in writing a complete net sheet, minus commissions and
fees, showing your exact proceeds at the time of sale.
8. A
Marketing Plan - This is the heart of your agent's overall strategy.
Require a step-by-step plan with innovative new ways to attract home buyers.
Your agent should have 24 hour advertising, lead accountability and tracking
services. These services exist and you should insist upon them!
9.
Telemarketing Efforts - Investigate the agent's telemarketing team. Do
they just cold call? Or do they have a strategy to create proactive leads and
call on those prospects? |
10. Direct Mail -
Investigate the agent's capacity to send direct mail. How often do prospects
receive mail? Is it professional? Does the mail piece motivate prospects to
pick up the phone and call?
11. Advertising - Is it well-written
and professional? How many ad venues do they utilize? They should be
advertising in at least three: a homes magazine, community or local newspaper,
and yard signs. Remember, the quality of the advertising will directly
influence how well your home will be perceived.
12. Negotiation
Strategy - Have a
 written, well-conceived, negotiation strategy. The old
adage "You don't get what you deserve, you get what you negotiate," rings very
true in real estate. Insist on a good, sound negotiation strategy before you
entertain buyers.
13. Closing Checklist - Be sure to get a
written closing checklist. You need to know in detail how you will conclude the
sale of your home. This should provide a step-by-step procedure that will be
easy to understand and follow. |
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| My hope with this
report has been to educate you and help you avoid the pitfalls many home
sellers go through. I hope you found the ideas valuable and if there is ever
any way I can be of service to you or anyone you care about, please contact my
office. Your initial consultation is always |
completely free of
charge and you're under no obligation of any kind. We'll sit down
for 15-20 minutes…no high pressure, just plain, honest talk about what
it's going to take to achieve your personal goals. Go ahead, pick up the phone
and give me a call. I'd love to hear from you! |
John Radgoski
Three Office
Locations Serving:
Medford, Marlton, Cherry Hill and Voorhees
RE/MAX PowerCentral - Medford
RE/MAX PowerCentral - Marlton
RE/MAX PowerCentral -
Voorhees
Phone (609) 654-7300
Fax (609 654-7060
Real Estate Contracts >Taking It With You
Before you list your home for sale, take a careful look around. Are there some items you will want to take with you? There may be a dining room chandelier that has been in your family for three generations, a ceiling fan in the master bedroom, or the bookcases in the den that look built-in but are not.
Normally all fixtures are conveyed to the new owners when a house is sold. This includes anything that is attached to walls or ceilings and, in some areas, all major appliances that are installed in the house. If you have fixtures that you don't want to convey, tell your agent what you want excluded from the agreement at the time you list your property for sale.
If it is convenient, it is best to remove any light fixtures or ceiling fans you plan to take with you and replace them before the property is shown to prospective buyers. List all items that are not being sold with the house on your home fact sheet to ensure that they will not become an issue when a buyer makes an offer.
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| Q |
Where is the world's oldest hotel?
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| A |
The Hotel Ryokan in the village of Awazu, Japan dates back to AD 717, when an inn was built near a hot spring reported to have miraculous healing properties. |
 See More Real Estate Trivia > |
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